Tiny Flashlight Illuminates The Kindle Fire?s Appstore Impact

Early this year, Amazon made a bold move: it took advantage of the open nature of Android to launch an Android Appstore ? one that serves as a direct rival to Google's official Android Market, which comes installed on many Android devices. Thus far, Amazon's early traction hasn't been particularly strong, primarily because the Appstore is such a pain to install: you need to dive into your phone's Settings menu, enable a scary-sounding option allowing the installation of 'non-Market' applications, and then manually download Amazon's store yourself. Most Android users aren't going to take the time to do this, even though Amazon is doing its best to offer plenty of incentives like free and discounted top-tier applications. But things are starting to change, thanks to the Kindle Fire.

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